Maddy Martin

Maddy Martin is Smith.ai's SVP of Growth. Over the last 15 years, Maddy has built her expertise and reputation in small-business communications, lead conversion, email marketing, partnerships, and SEO.

Articles by Maddy Martin

Sales AI: How Artificial Intelligence Is Reshaping the Future of Selling

January 24, 2024
Sales AI: How Artificial Intelligence Is Reshaping the Future of Selling
Using AI in sales processes can enhance efficiency and overall performance. Learn how you can utilize AI in sales.
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AI Lead Generation: 15 Best Practices

November 28, 2023
AI Lead Generation: 15 Best Practices
Our 15 best practices for using AI in lead generation include automating tasks, conducting market research, and ranking leads to promote business growth.
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How Do Chatbots Qualify Leads + Support Sales Teams?

November 21, 2023
How Do Chatbots Qualify Leads + Support Sales Teams?
Chatbots qualify leads by asking predefined questions, capturing important contact information, and engaging in natural conversations.
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21 Impactful Sales Strategies + How To Create Your Own [Free Template]

November 21, 2023
21 Impactful Sales Strategies + How To Create Your Own [Free Template]
Learn 21 powerful sales strategies your team can implement to convert more leads and increase sales.
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Conversation Analytics: Definition, Benefits, and How To Use It to Your Advantage

November 16, 2023
Conversation Analytics: Definition, Benefits, and How To Use It to Your Advantage
Conversation analytics uses AI to analyze conversations and interactions to help improve the customer experience.
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AI-Based Call Centers Transform Small Businesses

October 13, 2023
AI-Based Call Centers Transform Small Businesses
Discover how AI-based call centers support lead generation for small business owners. Learn about features, benefits, and real examples.
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What Is Conversational AI? Benefits + Examples

October 10, 2023
What Is Conversational AI? Benefits + Examples
Conversational AI is a form of machine learning software that imitates human conversation to naturally answer and solve customer inquiries.
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What Is Interactive Voice Response (IVR)?

October 6, 2023
What Is Interactive Voice Response (IVR)?
Interactive voice response (IVR) is a call answering system that allows businesses to route callers, provide information, or answer caller questions without a live agent.
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How To Build a Winning Sales Cadence + Examples

September 5, 2023
How To Build a Winning Sales Cadence + Examples
A sales cadence is a guide for sales teams with specific steps to move a prospect through the sales funnel. Read on to learn everything you need to know.
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Mastering ICP Sales: The Blueprint for Unparalleled Business Success

September 1, 2023
Mastering ICP Sales: The Blueprint for Unparalleled Business Success
Ideal customer profile (ICP) in sales is a framework that describes your perfect customer. Master the art of attracting and retaining the right audience.
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