Sean Lund-Brown

Forwarding calls is something that’s been possible for almost as long as phone calls have been—and yet, the way it is done keeps changing. Fortunately, most modern phone systems offer a simple way to forward calls to a different number. That way, you can keep up with business calls on the go or even make sure that your after-hours answering service gets the message when you’re off the clock.

Business valuation is not for the faint of heart. And yet, it’s a necessary part of business today. There are several different things to know about how to value your business if you’re going to be successful, starting with the basics and covering all the details. Sure, you could hire an accountant and enlist the assistance of a business valuation expert—those are all great resources to use. But wouldn’t it be nice to have some idea of how to do it yourself?

In business, moves are a necessary part of progress—you’ll even move back a little here and there, and that’s okay. As long as you’re moving forward more than back, you’re making good progress. If, however, you’re not sure where to go from here, you might need a little help. Fortunately, you’re not alone. The COVID-19 pandemic completely changed the way that the world does business. Although it’s been unfortunate for many, it has been promising in bringing about buzzwords like “pivot”—so is this a word that you need to worry about? And how do you know when it’s time?

It’s the 21st century and we all carry tiny computers in our pockets (or briefcases, purses, etc.). So, how is it that even with all the technological innovations, we’re still dropping calls left and right with little to no explanation? Well, there are a few different things that could be happening. For starters, even though the mobile networks out there today are expansive, they still don’t cover every single inch of the country (or the world).

Cold calling can be surprisingly effective for landing new prospects. Try these 13 scripts to make the most of your calls and grow your leads.

A receptionist is a must-have for most modern businesses. They can handle the front lines of communication, as well as the admin and office tasks, and so much more. Of course, as with anything, it is going to be important to find the right receptionist for the job. We’ve taken the hard work out of it for you by coming up with a list of 10 of the best places to find a receptionist when you need one.

Segmenting and defining audiences is a large part of marketing. While blanket marketing is sometimes effective, targeted marketing ensures that you’ll attract the right audiences at the right time. There are also several different ways that you can go about segmenting your audiences. In this guide, we’ll discuss the value of psychographic information.

Firmographics are just one of many tools used in marketing and audience segmentation today. This particular term is used primarily in B2B marketing, since it essentially describes the attributes of a company, or “firm,” if you will. This can be used in addition to demographics and other segmentation tools, and it offers many benefits in helping create the perfect B2B client or audience.

Engaging your sales development team is critical to securing leads for your business. We share 25 ways to help your team find new clients and customers.

A lot of companies are tempted to jump right into marketing without any planning. They want to start writing blogs, creating landing pages, and doing all that other fun marketing stuff that needs attention. The problem is, of course, that if you don’t take the time to define an audience and create your client avatar, you’re going to seriously hurt your chances of success.