Samir Sampat

Anyone considering starting a business must consider the costs. Whether you go it alone or go the franchise route, it’s not cheap to start a new business. Of course, there’s no single “cost” to buy a franchise. No, there are actually hosts of costs associated with franchising a business. Fortunately, they’re a popular choice for entrepreneurial-minded folks, and right now, they’re growing quicker than normal.

Call tracking is a great tool that can be used to help monitor outreach campaigns and gather useful information about call attribution. With call tracking software, marketers can collect data from phone calls that will provide factual information on the circumstances of what inspired the call. The data will not only tell you where the call originated from, but what the results of the call were.

Clio Grow is a great tool for law firms that are looking for help with lead generation and business growth. This platform makes it easy to manage your law firm's growth and outreach, as well as to keep everything streamlined and integrated. Of course, just using the Clio software isn’t enough—the software also comes with 200+ integrations and tools that you can use to streamline your operations and make sure that everything gets done.

As a new franchisee, it can be overwhelming to look at all the things you need to do. Fortunately, you’ve chosen a franchise instead of starting your own business, which means that there are already some resources in place to assist with marketing and advertising. However, there will also be some marketing that you’ll want (and need) to do on your own.

Outsourcing to a third-party call center can be a great investment for companies today. Everyone just starting their research wants to know what to expect in terms of contracts and costs. The caveat, of course, is that each company will have its own costs and contracts to consider, so it’s important to take the time to do a little research.

Businesses outsource processes all the time, but using the right CRM can help you automate those processes while keeping them in-house and building stronger relationships with your customers. Of course, there are lots of CRMs out there today and some aren’t well-suited to the needs of businesses in the finance and tax sectors. We’ve ranked the 10 best CRMs for accounting firms in this guide so you can choose with confidence.

Companies of all kinds rely on call centers, both internal and outsourced, to handle all kinds of customer needs, marketing, tech support, and more. The digital age has changed the landscape of the “traditional” call center, but their purpose and function remain mostly the same. There are different types of call centers, including inbound, outbound, and hybrid options, depending on what you need. In this guide, we’ll be covering the details of inbound call centers, including what they do, the benefits of having them, and more.

When call center agents hang up the phone, their work isn’t just “done” because they’re finished with the conversation. There are many instances where this is just the start of the process. After-call work, or ACW as it’s known in the industry, is a larger part of the daily routine of these agents than many people realize. But what exactly is after-call work and why does your business need to consider it in addition to the calling services provided?

Maximum exposure is always the goal with social media, as well as other marketing efforts. And considering that Facebook is home to almost 3 billion users, “maximum” is reaching all-new heights. This is a critical platform that needs to be part of your social media marketing strategy, no matter what business you’re in. Having a Facebook Business Page will allow you to build a reputation and credibility, reach customers and leads who may seek services on social media exclusively, and stay in touch with customers and industry connections on a regular basis.

Once you learn how easy it is to use the Newsletter feature on LinkedIn, you’ll quickly realize that you have a whole new avenue to explore for outreach and lead generation. Some people likely thought newsletters were a thing of yesteryear, but in fact, they’re quite valuable, and more importantly valued, in the digital space. Of course, you have to make sure that you’re actually delivering useful information and “news” that people want to know.