Maddy Martin

Maddy Martin is Smith.ai's SVP of Growth. Over the last 15 years, Maddy has built her expertise and reputation in small-business communications, lead conversion, email marketing, partnerships, and SEO.

Articles by Maddy Martin

How Do Chatbots Qualify Leads + Support Sales Teams?

November 21, 2023

Chatbots qualify leads by asking predefined questions, capturing important contact information, and engaging in natural conversations.

21 Impactful Sales Strategies + How To Create Your Own [Free Template]

November 21, 2023

Learn 21 powerful sales strategies your team can implement to convert more leads and increase sales.

Conversation Analytics: Definition, Benefits, and How To Use It to Your Advantage

November 16, 2023

Conversation analytics uses AI to analyze conversations and interactions to help improve the customer experience.

AI-Based Call Centers Transform Small Businesses

October 13, 2023

Discover how AI-based call centers support lead generation for small business owners. Learn about features, benefits, and real examples.

What Is Conversational AI? Benefits + Examples

October 10, 2023

Conversational AI is a form of machine learning software that imitates human conversation to naturally answer and solve customer inquiries.

What Is Interactive Voice Response (IVR)?

October 6, 2023

Interactive voice response (IVR) is a call answering system that allows businesses to route callers, provide information, or answer caller questions without a live agent.

How To Build a Winning Sales Cadence + Examples

September 5, 2023

A sales cadence is a guide for sales teams with specific steps to move a prospect through the sales funnel. Read on to learn everything you need to know.

Mastering ICP Sales: The Blueprint for Unparalleled Business Success

September 1, 2023

Ideal customer profile (ICP) in sales is a framework that describes your perfect customer. Master the art of attracting and retaining the right audience.

Speed to Lead: Definition & How To Improve It

August 9, 2023

Speed to lead is the time it takes your business to respond to any form of communication from a new lead.

7 Sales Pitch Examples and Tips To Write Your Own

July 31, 2023

This collection of sales pitch examples offers actionable takeaways for both seasoned sales professionals and beginners seeking inspiration.