Elizabeth Lockwood

Elizabeth Lockwood is the content marketing associate at Smith.ai. She focuses specifically on writing and editing engaging articles, blog posts, and other forms of publication.

Articles by Elizabeth Lockwood

How to Buy a Franchise Business

August 30, 2022
How to Buy a Franchise Business
A franchise is a great option for people who want to get into business but don’t want to start from scratch. Franchise businesses are designed to offer a proven business model in exchange for some significant upfront costs. Despite being a bit high, the initial investment is often worth it for those who are ready to take on business ownership but don’t want to strike out completely on their own.
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Top 10 Integrations for Clio Manage

August 18, 2022
Top 10 Integrations for Clio Manage
Clio Manage is an end-to-end law firm management tool that makes digital case management and operations easier. The tool comes with several different features and integrates with the entire line of Clio software and digital tools, including Clio Grow and Advantage. With this platform, you can collaborate with clients and attorneys, manage contacts and case matters, streamline document management and case management, and so much more.
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The Value of Collecting Basic Contact Info with Live Chat

August 16, 2022
The Value of Collecting Basic Contact Info with Live Chat
You can chat with leads all day long, but if you don’t know who you’re talking to or how to reach them, your efforts could all be for nothing. Gathering a lead’s contact information is a must. That’s why Smith.ai requires a lead’s name, email, and other basic contact information to initiate a chat — because getting a lead’s information upfront may mean the difference between another paying client and a missed conversion opportunity.
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10 Best Platforms to Build & Sell Your Own Online Course

August 16, 2022
10 Best Platforms to Build & Sell Your Own Online Course
Online learning offers people around the world the chance to explore new topics, build skills, and invest in both professional and personal development. It also offers experts the chance to create their own courses and sell their knowledge and experience via online platforms. But where can you host, share, and sell courses? Here are the 10 best platforms to build and sell online education and training courses.
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What is an Outbound Call Center?

August 12, 2022
What is an Outbound Call Center?
There are different types of call centers in the business world today, offering businesses the opportunity to handle both inbound and outbound marketing, customer service, and other needs. Thanks to remote services and cloud computing, a lot of companies even outsource their needs to a third-party call center service that can handle all the admin details. Not only does it save them time and effort, but it allows the company to instantly present a professional image, even if they have never used a call center in their operations before.
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Radio Advertising 101: How to Budget for Local Ad Campaigns

August 4, 2022
Radio Advertising 101: How to Budget for Local Ad Campaigns
Budgeting is a large part of coming up with the right marketing and advertising strategy. Especially for small businesses, which often also have small bank accounts, it’s important to be able to find an advertising strategy and individual campaigns that are affordable, but still dynamic enough to get results. Fortunately, you’re in the right place to learn everything that you need to know about budgeting for your local radio ad campaigns, no matter what your budget looks like.
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How to Write Off Your Cell Phone for Business

July 28, 2022
How to Write Off Your Cell Phone for Business
Tax deductions are one of the perks of being a business owner. Cell phones and smartphones have become a regular part of business and that means that your mobile bill is now a legitimate business expense that can be deducted from your taxes. However, most of the world has linked their personal and business lives into one device, so the IRS wants to ensure that this deduction is taken properly.
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Best Facebook Page Add-Ons for Small Businesses

July 26, 2022
Best Facebook Page Add-Ons for Small Businesses
Social media marketing is a “must” for businesses today, including small businesses. However, managing a Facebook Page can be time-consuming and challenging. We’ve got the lowdown on the best Facebook Page add-ons for small businesses to help you save time, energy, and money, while still engaging with and building your audience.
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Thinking About Owning A Business? Check Out These 15 Most Profitable Small Businesses Of 2022

July 18, 2022
Thinking About Owning A Business? Check Out These 15 Most Profitable Small Businesses Of 2022
If you’re thinking of starting a small business, these ideas can help you succeed and become as profitable as possible.
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Local SEO for Your Clothing Store: How to Get More Leads from Local Organic Searches

June 23, 2022
Local SEO for Your Clothing Store: How to Get More Leads from Local Organic Searches
When you have a local clothing store, you will need to make sure that you’re utilizing all of your marketing tools and strategies to find your audience(s), wherever they may be. This includes local SEO, or search engine optimization, that will help you build a solid reputation and get your brand noticed in as many places as possible online.
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