Elizabeth Lockwood

Acquiring customers is costly for most businesses due to the lack of efficiency and the proper tools. Strategizing this process and understanding your market can help you lower expenses.

In the business of insurance, relationships are everything. That relationship starts the second that an individual interacts with your agency, whether that’s through brand marketing that they see online, a radio commercial, or even a referral from a friend or family member. Making sure that you’re there to build those relationships is a must.

Running a salon or spa is a lot of work. Keeping clients happy means they will keep coming back. That starts with the moment that they reach out, and if that’s via phone, you’d better have someone there to answer the call.

In the business of staffing and recruiting, finding the right people for the job is exactly what you’re expected to do. Of course, finding the right candidate for a client’s open position is a lot different than trying to find the right services and solutions for your business. The good news is that there is no shortage of companies out there today offering professional services like phone answering and other solutions.

In the business of flooring, you spend a lot of time on the sales floor, on the phone, and even on the job site in some cases. If you could free up your time in some way, how much more could you get done? Plus, what about all those calls that go unanswered when you’re not available?

Hiring employees for your small business can be challenging. Using these 14 best practices can help you find just the right candidate.

In the business of construction, communication is everything. Leads are your bread and butter and missing even one phone call could cost you some great jobs and potential contracts. Therefore, you must take the time to find an answering service that can assist you. These services come in all shapes and sizes and can do everything from answering calls to scheduling appointments and beyond.

Choosing the right answering service is just as important as choosing the right people to work within your organization. It might be even a bit more important since you’re outsourcing—you do want to make sure that you choose the best people for the job, after all. When it comes to adding an answering service, its location should be relevant in your search to a certain degree.

One of the most crucial skills for any business owner, decision-maker, or manager is the ability to manage and communicate with people. People skills are also some of the hardest to master. The good news is that there are plenty of online courses that can help you develop the skills necessary for success. The bad news is that not all of them are worth your time. We’ve listed the 10 best online courses to improve your people management skills so you can avoid the hassle and stress.

Calculating returns on ad spend helps assess your marketing methods. You can then find ways to boost revenue and lower campaigns' expenditure over time.