Samir Sampat

Contracts are a tricky business. While the name alone might lead you to believe that all contracts are somehow bound by law, that’s simply not the case. When people are asked to sign and initial paperwork, it often causes them to stop and at least think about what they’re agreeing to. No one wants to be blindly talked into a contract, so it’s important to know every detail to prevent the possibility of breaching the said contract.

The word “scrum” might not sound like anything good, but it’s actually more useful in the business world than you think. But just what is scrum, and why do you need to know about it? In this guide, we’ll cover it all. For starters, the software world borrowed this unique term from the sport of rugby.

The new Smith.ai and Filevine CRM integration enables faster, more efficient, and better organized communication with leads, clients, staff, and more. When you connect Smith.ai with Filevine, your receptionist calls will now appear in the Activity tab of a Filevine project of your choosing. It's that simple!

Lead generation is a tricky business and it always has been. If you’re going to get the leads you want and drive growth, you need to have your campaign goals aligned with the best combination of digital marketing solutions. When you have a business that focuses on local audiences, geofencing and geotargeting are two great tools that you can use.

Probing questions are an important part of the lead generation and qualification process. These questions help you better understand exactly what it is that your lead is looking for, or what problem they may be struggling with. This, of course, is just one of the many sales techniques that your team will need to hone, but it’s an important one.

Demographics are just one aspect of a company’s customer data, but they are perhaps one of the most valuable to some industries. When it comes to targeting customers, there are a few different methods or aspects of data that you can use, including demographics. In this guide, we’ll talk about what demographics are and how they can help you target new audiences, as well as which demographics matter most (or how to determine that for yourself).

Team building is an essential part of modern business. Whether teams spend hours together every day or they only have to interact occasionally, you still want to have a team that is solid and feels supported. You should form strong bonds between your team whenever and wherever you can—this will only serve to strengthen the business. The world of team-building activities and efforts has been growing for years and it seems that the sky is the limit with the different activities that you can choose these days.

Consulting companies are always on the lookout for new clients. Of course, finding them can prove to be somewhat of a challenge if you’re not prepared. If you’re not already using word-of-mouth and referrals, we’ll cover that, along with a lot of other great promotional ideas to help you get your consulting business growing.

If you own a cleaning business, you have a lot on your plate. In addition to the cleaning services that you provide (unless you’ve got a team of employees), you also have to market and promote your business to new customers. Fortunately, cleaning businesses are growing in popularity today and more homeowners are finding that their busy lifestyles leave little room for more than sprucing up.

In the roofing industry, competition is fierce. Growing your client base can prove to be a daunting task if you’re not well-prepared. The good news is that there are a lot of creative options out there today. That’s the key, of course—you’ve got to get creative and utilize the resources that you’ve got. Right now, a lot of that includes getting online and generating business that way.