Maddy Martin

Marketing a small business is challenging. Try implementing these 21 small business lead generation tactics to grow your prospect lists and customer base. We've provided general advice that works for all industries as well as some industry-specific pointers.

The coronavirus pandemic has forced everyone to adapt in many ways personally and professionally, including how we network. Learn tools and tips for business networking success in a post-pandemic world, including how to better leverage social networks like Facebook, LinkedIn, and Twitter.

Today’s customers have high expectations for brands, and they demand a positive experience throughout the entire buyer’s journey. These positive experiences are crucial for the success of your business because happy customers are likely to become loyal customers, and loyal customers boost revenue. Check out these 75 must-know customer experience statistics so you can boost both business revenue and customer satisfaction.

Are you losing leads after a bad first call? Dealing with clients on back-to-back calls? The last thing you want is to frustrate callers who reach your business by phone, whether they're new leads or existing clients. First impressions matter, and so does consistent client service. Improve your lead engagement and customer retention with these helpful phone answering tips.

It’s no secret that the key to increasing your company’s sales is to generate more sales leads. Still, prospecting and generating sales leads can often be the most challenging part of business for many marketing and sales professionals. In fact, 61% of marketers state that lead generation is the most challenging aspect of their job. In this article, find out everything you need to know about sales leads, including top tips to help your business generate more sales and increase revenue.

In modern business, building personal connections with clients matters. When you create more personal connections with your clients, their trust in you increases. Trust heavily influences who consumers purchase from: According to a 2019 Edelman Report, 81% of consumers stated they need to trust the brand to buy from them. This guide will help you build personal connections, which will strengthen your customers’ trust and increase your customer retention rate (translation: loyalty!).

As an established business professional, you’ve mastered the firm handshake, professional appearance, and typical workplace etiquette. But what about your voice?Like your physical appearance, your voice is a part of you and is just as important as any other sensory impression. After all, before people hear what you say, they hear how you say it. This could possibly alter the perception of you and your business. Luckily, sounding more professional at work is a skill, and skills can be developed. If you are seeking advice on how to make your “work voice” sound better, read on to find out the importance of establishing a business voice, as well as 10 simple steps that will help you develop the engaging and professional voice you desire.

The Business Intelligence Group today announced that it has awarded Smith.ai as one of the Best Places to Work in the Small Business category for 2022. Read on to learn more about this award and why it means so much to our growing company.

You’ve probably heard all the buzz around remote work and the shift to virtual offices.‍ If your business is considering making a shift to a virtual workplace, find out everything you need to know about running a remote business and the potential for success, which we demonstrate by highlighting four companies experiencing dramatic business improvements thanks to virtual workplaces.

A lead nurturing program is a company’s lifeline. Without strong lead-nurturing practices, your business could lose potential customers and cause current ones to churn. Like technology, lead nurturing is always changing and growing. Therefore, you want to continuously review and update your lead nurturing program. This guide covers the basics of lead nurturing and explains which automation and outsourcing techniques will turn leads into paying customers.