Maddy Martin

Maddy Martin is Smith.ai's SVP of Growth. Over the last 15 years, Maddy has built her expertise and reputation in small-business communications, lead conversion, email marketing, partnerships, and SEO.

Articles by Maddy Martin

Lead vs. Prospect: How To Convert Them to Opportunities

June 14, 2023
Lead vs. Prospect: How To Convert Them to Opportunities
Discover the critical difference between lead vs. prospect and why it matters. Unlock effective strategies to convert more leads into prospects and drive sales success.
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Sales Efficiency: What To Know and 5 Ways To Improve It

June 6, 2023
Sales Efficiency: What To Know and 5 Ways To Improve It
Sales efficiency is a metric that determines how effectively a business uses its resources to make sales. Learn more about this concept in our guide.
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17 Customer Engagement Strategies To Enhance the Customer Experience

May 11, 2023
17 Customer Engagement Strategies To Enhance the Customer Experience
Explore what a customer engagement strategy is, why it’s important, and 17 customer engagement strategies to use for your business.
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Inbound vs. Outbound Sales: What’s the Difference?

May 11, 2023
Inbound vs. Outbound Sales: What’s the Difference?
When setting up your sales strategy, weigh inbound vs. outbound sales. In inbound sales, leads come to you, while in outbound sales, you reach out to potential leads.
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How To Write a Sales Voicemail Script + 10 Examples and Tips

May 11, 2023
How To Write a Sales Voicemail Script + 10 Examples and Tips
Explore the art of writing a sales voicemail script that grabs your prospect's attention and persuades them to take action, along with 10 examples and best practices.
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18 Best Apps for Tracking Sales To Improve Performance and Success

May 2, 2023
18 Best Apps for Tracking Sales To Improve Performance and Success
These 18 best apps for tracking sales offer a range of features to help you manage your sales pipeline, track your progress, and improve your sales performance.
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Digital Marketing Funnel: Lead Nurturing for ROI

April 13, 2023
Digital Marketing Funnel: Lead Nurturing for ROI
Implement Smith.ai’s five steps for optimizing each stage of your business’s digital marketing funnel to bring in targeted leads and nurture them throughout their journey.
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50 Lead Generation Tools to Boost Your Sales Funnel

April 13, 2023
50 Lead Generation Tools to Boost Your Sales Funnel
Check out the best lead generation tools for every channel so you can find and capture more sales leads this year.
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Sales Burnout: Preventing and Recovering From the Burnout Outbreak

April 7, 2023
Sales Burnout: Preventing and Recovering From the Burnout Outbreak
Sales burnout is a state of mental, emotional, and physical distress caused by workplace stress. Our 10 tips can help you avoid workplace burnout.
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44 Call Center Statistics and Metrics You Should Know

April 4, 2023
44 Call Center Statistics and Metrics You Should Know
Check out these 44 call center statistics, metrics, and trends that will help you provide the best customer experience to achieve higher customer satisfaction.
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