Maddy Martin

Maddy Martin is Smith.ai's SVP of Growth. Over the last 15 years, Maddy has built her expertise and reputation in small-business communications, lead conversion, email marketing, partnerships, and SEO.

Articles by Maddy Martin

Conversation Analytics: Definition, Benefits, and How To Use It to Your Advantage

November 16, 2023
Conversation Analytics: Definition, Benefits, and How To Use It to Your Advantage
Conversation analytics uses AI to analyze conversations and interactions to help improve the customer experience.
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AI-Based Call Centers Transform Small Businesses

October 13, 2023
AI-Based Call Centers Transform Small Businesses
Discover how AI-based call centers support lead generation for small business owners. Learn about features, benefits, and real examples.
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What Is Conversational AI? Benefits + Examples

October 10, 2023
What Is Conversational AI? Benefits + Examples
Conversational AI is a form of machine learning software that imitates human conversation to naturally answer and solve customer inquiries.
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What Is Interactive Voice Response (IVR)?

October 6, 2023
What Is Interactive Voice Response (IVR)?
Interactive voice response (IVR) is a call answering system that allows businesses to route callers, provide information, or answer caller questions without a live agent.
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How To Build a Winning Sales Cadence + Examples

September 5, 2023
How To Build a Winning Sales Cadence + Examples
A sales cadence is a guide for sales teams with specific steps to move a prospect through the sales funnel. Read on to learn everything you need to know.
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Mastering ICP Sales: The Blueprint for Unparalleled Business Success

September 1, 2023
Mastering ICP Sales: The Blueprint for Unparalleled Business Success
Ideal customer profile (ICP) in sales is a framework that describes your perfect customer. Master the art of attracting and retaining the right audience.
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Speed to Lead: Definition & How To Improve It

August 9, 2023
Speed to Lead: Definition & How To Improve It
Speed to lead is the time it takes your business to respond to any form of communication from a new lead.
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7 Sales Pitch Examples and Tips To Write Your Own

July 31, 2023
7 Sales Pitch Examples and Tips To Write Your Own
This collection of sales pitch examples offers actionable takeaways for both seasoned sales professionals and beginners seeking inspiration.
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15 KPIs for Sales You Need To Track for Your Small Business

July 19, 2023
15 KPIs for Sales You Need To Track for Your Small Business
Track these 15 KPIs for sales to understand performance, identify areas for improvement, and align your efforts to achieve optimal results.
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The Ultimate Guide to Effective Sales Call Planning + Template

July 7, 2023
The Ultimate Guide to Effective Sales Call Planning + Template
Discover the importance of having a sales call plan and unlock the steps to craft an impactful plan of your own using our free downloadable template.
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