Sean Lund-Brown

One of the best tools you have in advertising is the work of others—you can create much more dynamic campaigns when you see what other companies are doing and how they are dominating their industries or markets. Sure, you could try to come up with ideas all on your own, but why waste the time when you can already get a glimpse of what’s working for someone else and use that to create your own successful campaigns?

Your sales team can always find room for improvement. Especially in today’s ever-changing business landscape, businesses need to stay on top of the latest tools and trends to help boost performance. From services that can handle things for you, to skills that your team can use to improve their efforts, there’s a lot out there that you can benefit from today.

You’re not going to be closing deals if you don’t have the best communication tools in place. Whether you’re dealing with B2B or B2C customers, people want more personalized, advanced, and flexible ways to communicate. Gone are the days of the salesman. Today’s audience wants a human experience with a personal connection, in a time and fashion that works for them. Enter the text message.

Timing is everything. In business, that includes returning and following up on sales calls and other communications. And of course, on today’s Internet, everyone seems to be an expert and yet everyone has a different opinion, it seems, about the best practices for sales prospecting. Fortunately, we’ve taken the work out of this one for you.

Call centers are a large part of the business world today. They’re how several companies get things done when it comes to customer service, cold calls, and inbound sales, among other efforts. Of course, there are different types of call centers out there and each has its pros and cons to consider. Whether you’re setting up a call center or just trying to find one to use for your business calling needs, you’ve got a lot to learn.

Sales calls are still a major part of business for several brands. It’s important to know how to handle them, as well as which types of calls you’re making so that you choose the appropriate approach. There are several types of calls you will make in your career, but the main categories in this field include two groups: warm calls and cold calls.

Part of choosing the right resources is knowing what they have to offer before you commit. A sales leader or business owner has a lot of different resources to pick and choose from, but one often goes overlooked: outsourcing. Outsourcing is one of the most viable, proven solutions for businesses that need a little assistance without hiring in-house staff. That is, however, as long as you’re hiring the right people for the job.

Most businesses find themselves in need of someone to staff the front lines on a full-time basis, which is how most receptionists are hired. However, what if your business is only open a few days a week, or what if you have someone you can rely on part of the time and just need a little more support? It could be a good time to invest in a part-time receptionist—but at what cost?

Sometimes, you just need a little help. After all, you're only one person and if you're trying to run a business, you've got a lot on your plate. Fortunately, you can rely on the likes of a personal assistant to handle a variety of tasks and take many of the tedious details off of that aforementioned plate. In trying to figure out how much you'll spend on a personal assistant, there are a lot of variables that you have to consider.

Press releases make statements about your company. Find out how different approaches allow you to establish a company image with the public in any situation.