Sean Lund-Brown

In the world of small business, the sales cycle seems even more challenging because you’re trying to keep up with those who have more resources and bigger budgets. However, if you take the time to come up with an effective sales strategy, regardless of the size of your SMB, you’ll be able to streamline deals and shorten the cycle so that you can make more deals and spend less time on each one.

The digital age has ushered in many new sales technologies and techniques. For some, that might make it seem like phone sales are a thing of the past. That’s very far from the truth. Sales calls can still be incredibly effective, but you’ll need to know the right tactics to employ. We’ve aggregated seven of the best phone sales tactics according to veterans in the sales industry.

When it comes to picking the right software to build your tech stack, there are a lot of considerations involved. Of course, what matters to you might be slightly different than what matters to others. When you do it correctly, your sales tech stack will deliver everything that you need, including the insights and analytics that will help you increase sales volumes and streamline inefficiencies.

If you want your business to grow, you need a strong sales development strategy. Here, we share tips on finding and pursuing promising sales opportunities.

Social media is one of the hottest marketing tools right now for businesses of all sizes. Regardless of your industry, it’s likely that there are several ways that you can engage social media to improve your brand reputation, increase your customer base, and grow your business. Of course, that’s dependent on what kind of budget you have to work with in the first place. You’ll be happy to know that today’s solutions give you a chance to get a lot more for your money, though, so it should be easy to find what you need.

Sales enablement could be the missing piece in your business and sales strategy. Here, we explain how you can use it to empower your team and customers.

Today, cold calling is a much more critical resource than ever before. Fortunately, it’s also much more accessible and there are a lot more resources to assist you, thanks to the Internet and the people on it. When you are buying calling lists, which is often a good way to get leads, you have to make sure that you’re investing in quality lists.

In the world of sales, you have access to a whole new arsenal of tools today. Technology is making it easier than ever for sales teams to improve their operations, streamline customer databases, and ensure that they have the most relevant, useful information about customers in their hands as possible. There are many services available to assist with that. Even if you do it all yourself, you’ll want to consider adding data enrichment to your list.

In the business world, the sales structure is changing. Thanks to the digital global economy, more companies are outsourcing to remote teams that can do the same work as employees, but at a fraction of the cost and often with more expertise and experience. Outbound sales outsourcing is also referred to as SDR-as-a-Service, which essentially means you’re using outsourced sales reps to handle your business.

When you know how to pinpoint the right buyer personas for your company, you can cut out bad leads and connect with those most likely to convert.