Maddy Martin

Maddy Martin is Smith.ai's SVP of Growth. Over the last 15 years, Maddy has built her expertise and reputation in small-business communications, lead conversion, email marketing, partnerships, and SEO.

Articles by Maddy Martin

Prospect List Templates: Everything You Need to Know [+ Free Download]

June 28, 2022
Prospect List Templates: Everything You Need to Know [+ Free Download]
Smith.ai outlines what should be included in a prospect list and provides a free prospect list template so you can start outbound marketing with confidence.
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Virtual Business: Definition and How It Works

June 28, 2022
Virtual Business: Definition and How It Works
Learn about the basics of running a virtual business, the benefits and drawbacks, and some examples of industries that are well-suited to turning fully virtual.
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4 Types of Business Communication and How They Benefit Your Business

June 3, 2022
4 Types of Business Communication and How They Benefit Your Business
Curious about the types of business communication? We explain upward, downward, lateral, and external communication so you know how to adapt in every scenario.
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How to Ask & Get Good Customer Reviews (+6 Templates)

June 2, 2022
How to Ask & Get Good Customer Reviews (+6 Templates)
Worried about asking a client to leave a good review? Don’t be! Our guide explains a scalable process and includes downloadable templates you can use today.
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12 Tech Trends That Will Change the Future of Small Business

May 27, 2022
12 Tech Trends That Will Change the Future of Small Business
Check out these top emerging small business tech trends to keep an eye on so your small business can continue to grow and remain competitive.
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7 Easy Steps to Get a Business Number on Your Cell Phone

May 25, 2022
7 Easy Steps to Get a Business Number on Your Cell Phone
Wondering how to get a business number added to your cell phone? Smith.ai has seven steps to build business credibility and get a healthier work-life balance.
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67 Cold Calling Statistics for Successful Sales Outreach

May 20, 2022
67 Cold Calling Statistics for Successful Sales Outreach
Check out these interesting cold calling statistics that will help you create a successful outreach strategy for your business.
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A Beginner's Guide to Lead Scoring: 5 Successful Examples

May 20, 2022
A Beginner's Guide to Lead Scoring: 5 Successful Examples
Check out this guide to understanding what lead scoring is and why you should be doing it, with successful examples to help you create your own lead scoring strategy.
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When to Warm Transfer a Caller: Significance and Importance

May 18, 2022
When to Warm Transfer a Caller: Significance and Importance
Warm transferring a caller is often the best solution when a transfer is needed. Learn when it’s appropriate to warm transfer a caller in our inclusive guide.
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Everything You Need to Know About B2B Appointment Setting

May 11, 2022
Everything You Need to Know About B2B Appointment Setting
Learn everything you need to know about B2B appointment setting, including its benefits, successful tools, and top tips to be a successful appointment setter.
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