Maddy Martin

Maddy Martin is Smith.ai's SVP of Growth. Over the last 15 years, Maddy has built her expertise and reputation in small-business communications, lead conversion, email marketing, partnerships, and SEO.

Articles by Maddy Martin

Answering Services 101: Everything You Need to Know Before Outsourcing Your Calls

April 25, 2022
Answering Services 101: Everything You Need to Know Before Outsourcing Your Calls
Wondering if your business could benefit from an answering service? At Smith.ai, we know that building personal connections with customers is more important than ever, and we’ve helped businesses across a wide spectrum of industries improve their relationships with customers. Picking the right answering service for your business isn’t an easy task, so we’re laying out the basics in this article. Find out exactly what an answering service is and its customer service benefits.
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21 Small Business Lead Generation Tactics

April 15, 2022
21 Small Business Lead Generation Tactics
Marketing a small business is challenging. Try implementing these 21 small business lead generation tactics to grow your prospect lists and customer base. We've provided general advice that works for all industries as well as some industry-specific pointers.
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Top Business Networking Tips for Success

April 15, 2022
Top Business Networking Tips for Success
The coronavirus pandemic has forced everyone to adapt in many ways personally and professionally, including how we network. Learn tools and tips for business networking success in a post-pandemic world, including how to better leverage social networks like Facebook, LinkedIn, and Twitter.
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75 Must-Know Customer Experience Statistics and Trends

April 8, 2022
75 Must-Know Customer Experience Statistics and Trends
Today’s customers have high expectations for brands, and they demand a positive experience throughout the entire buyer’s journey. These positive experiences are crucial for the success of your business because happy customers are likely to become loyal customers, and loyal customers boost revenue. Check out these 75 must-know customer experience statistics so you can boost both business revenue and customer satisfaction.
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10 Phone Answering Tips Every Business Owner Should Know

April 6, 2022
10 Phone Answering Tips Every Business Owner Should Know
Are you losing leads after a bad first call? Dealing with clients on back-to-back calls? The last thing you want is to frustrate callers who reach your business by phone, whether they're new leads or existing clients. First impressions matter, and so does consistent client service. Improve your lead engagement and customer retention with these helpful phone answering tips.
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Sales Leads 101: What You Need To Know

April 6, 2022
Sales Leads 101: What You Need To Know
It’s no secret that the key to increasing your company’s sales is to generate more sales leads. Still, prospecting and generating sales leads can often be the most challenging part of business for many marketing and sales professionals. In fact, 61% of marketers state that lead generation is the most challenging aspect of their job. In this article, find out everything you need to know about sales leads, including top tips to help your business generate more sales and increase revenue.
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10 Ways to Build Personal Connections With Customers

March 21, 2022
10 Ways to Build Personal Connections With Customers
In modern business, building personal connections with clients matters. When you create more personal connections with your clients, their trust in you increases. Trust heavily influences who consumers purchase from: According to a 2019 Edelman Report, 81% of consumers stated they need to trust the brand to buy from them. This guide will help you build personal connections, which will strengthen your customers’ trust and increase your customer retention rate (translation: loyalty!).
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Smith.ai Named as One of the Best Places to Work by Business Intelligence Group

March 10, 2022
Smith.ai Named as One of the Best Places to Work by Business Intelligence Group
The Business Intelligence Group today announced that it has awarded Smith.ai as one of the Best Places to Work in the Small Business category for 2022. Read on to learn more about this award and why it means so much to our growing company.
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Lead Nurturing 101: Proven Strategies to Convert More Leads

March 7, 2022
Lead Nurturing 101: Proven Strategies to Convert More Leads
A lead nurturing program is a company’s lifeline. Without strong lead-nurturing practices, your business could lose potential customers and cause current ones to churn. Like technology, lead nurturing is always changing and growing. Therefore, you want to continuously review and update your lead nurturing program. This guide covers the basics of lead nurturing and explains which automation and outsourcing techniques will turn leads into paying customers.
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Telephobia: 7 Tips to Help You Overcome Phone Anxiety

March 7, 2022
Telephobia: 7 Tips to Help You Overcome Phone Anxiety
Many people dislike making or receiving phone calls, but if you experience symptoms of serious anxiety, telephobia can have unwanted and unpleasant impacts on you in both your personal and professional life. In this article, learn everything you need to know about telephobia along with helpful tips to help you overcome phone anxiety.
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