Maddy Martin

Maddy Martin is Smith.ai's SVP of Growth. Over the last 15 years, Maddy has built her expertise and reputation in small-business communications, lead conversion, email marketing, partnerships, and SEO.

Articles by Maddy Martin

What Is a Call Flow + Why Is It Important?

March 4, 2024

A call flow is a prompted roadmap that helps virtual receptionists and call center agents understand where a conversation should go.

Mastering the Sales Follow-Up: 10 Tips and Templates for Success

January 24, 2024

Learn everything you need to know about sales follow-up success, including tips and templates for 10 common scenarios where a follow-up is necessary.

Sales AI: How Artificial Intelligence Is Reshaping the Future of Selling

January 24, 2024

Using AI in sales processes can enhance efficiency and overall performance. Learn how you can utilize AI in sales.

AI Lead Generation: 15 Best Practices

November 28, 2023

Our 15 best practices for using AI in lead generation include automating tasks, conducting market research, and ranking leads to promote business growth.

How Do Chatbots Qualify Leads + Support Sales Teams?

November 21, 2023

Chatbots qualify leads by asking predefined questions, capturing important contact information, and engaging in natural conversations.

21 Impactful Sales Strategies + How To Create Your Own [Free Template]

November 21, 2023

Learn 21 powerful sales strategies your team can implement to convert more leads and increase sales.

Conversation Analytics: Definition, Benefits, and How To Use It to Your Advantage

November 16, 2023

Conversation analytics uses AI to analyze conversations and interactions to help improve the customer experience.

AI-Based Call Centers Transform Small Businesses

October 13, 2023

Discover how AI-based call centers support lead generation for small business owners. Learn about features, benefits, and real examples.

What Is Conversational AI? Benefits + Examples

October 10, 2023

Conversational AI is a form of machine learning software that imitates human conversation to naturally answer and solve customer inquiries.

What Is Interactive Voice Response (IVR)?

October 6, 2023

Interactive voice response (IVR) is a call answering system that allows businesses to route callers, provide information, or answer caller questions without a live agent.

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