Maddy Martin

Maddy Martin is Smith.ai's SVP of Growth. Over the last 15 years, Maddy has built her expertise and reputation in small-business communications, lead conversion, email marketing, partnerships, and SEO.

Articles by Maddy Martin

9 Best Automated Phone Systems for 2026

December 4, 2024
9 Best Automated Phone Systems for 2026
In the era of automation and advanced technology, companies are looking for ways to improve efficiency while still delivering an exceptional customer experience. Automated phone systems offer businesses in various industries a convenient way to streamline their call-handling processes, enhance efficiency, and reduce customer wait times.
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5 Things Your Legal Receptionist Should Be Doing

October 7, 2024
5 Things Your Legal Receptionist Should Be Doing
A legal receptionist plays a crucial role in the smooth operation of a law firm. This blog post explores five key responsibilities they should handle: client communication, appointment scheduling, document management, confidentiality, and administrative support. Implementing these practices can significantly improve your law firm’s efficiency and client relations.
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Virtual Legal Assistants: What They Are + How They Can Help

May 1, 2024
Virtual Legal Assistants: What They Are + How They Can Help
A virtual legal assistant is a remote professional who provides administrative, technical, and legal support to lawyers and law firms, handling tasks like scheduling, intake, document prep, and client communication so attorneys can focus on billable work.
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The Best Legal Intake Software for Law Firms in 2026 — Ranked and Compared

May 1, 2024
The Best Legal Intake Software for Law Firms in 2026 — Ranked and Compared
Law firm intake software is the operational layer small and mid-size firms use to capture, screen, and convert potential clients — from first contact through signed engagement — by automating qualification, follow-up, and CRM sync.
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9 Best Legal AI Tools To Boost Your Law Firm Efficiency

May 1, 2024
9 Best Legal AI Tools To Boost Your Law Firm Efficiency
You're a busy lawyer trying to juggle clients, cases, research, and a million other things. When you finally drag yourself home after a long day, the last thing you want to do is tackle a mountain of paperwork. But what if technology could help? Artificial intelligence is revolutionizing legal work, and there are some amazing legal AI tools that can boost your productivity and give you back time in your day.
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Automated Answering Services: How They Work and When to Use Them

April 29, 2024
Automated Answering Services: How They Work and When to Use Them
Whether it’s the holiday season, peak hours, or you're short on staff, an automated answering service steps in as a reliable and efficient solution. But in today's customer-centric landscape, is efficiency enough?
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Call Center Quality Assurance (QA) 101: What It Is & How To Get Started

April 29, 2024
Call Center Quality Assurance (QA) 101: What It Is & How To Get Started
Call center quality assurance is the process of evaluating and improving customer interactions within a call center. The goal is to improve the customer experience and align service with business objectives.
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Omnichannel Contact Center: Definition, Key Features, and Strategy Tips

April 29, 2024
Omnichannel Contact Center: Definition, Key Features, and Strategy Tips
An omnichannel contact center integrates multiple communication channels — like phone, email, live chat, and SMS — into a single, unified platform. This allows customers to switch between channels effortlessly while maintaining the context of their conversations, leading to a smoother, more personalized experience.
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Business Call Handling: Capture Every Call, Qualify Every Lead

April 29, 2024
Business Call Handling: Capture Every Call, Qualify Every Lead
Call handling is often the litmus test for your business’s customer service. Done right, it can skyrocket your customer satisfaction scores and, in turn, your bottom line. But when mishandled, it could lead to a viral social media rant that no business can afford. 
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What is Direct Inward Dialing (DID) & is it Right for You?

April 29, 2024
What is Direct Inward Dialing (DID) & is it Right for You?
Imagine you’re at an amusement park, eager to experience the thrill of a brand-new ride. The anticipation is palpable, but so is the dread of the seemingly endless line ahead. But what if someone handed you a fast pass that whisked you past the crowds, saving you time and enhancing your experience? 
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