Maddy Martin is Smith.ai's SVPÂ of Growth. Over the last 15 years, Maddy has built her expertise and reputation in small-business communications, lead conversion, email marketing, partnerships, and SEO.
A customer journey map visually represents a customer's complete experience with a product, service, or brand. Learn to create, apply, and optimize it for better customer experiences.
Discover the critical difference between lead vs. prospect and why it matters. Unlock effective strategies to convert more leads into prospects and drive sales success.
Learn the key components and steps to build a compelling messaging strategy that connects, engages, and inspires your audience in this comprehensive guide.
When setting up your sales strategy, weigh inbound vs. outbound sales. In inbound sales, leads come to you, while in outbound sales, you reach out to potential leads.
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