Maddy Martin is Smith.ai's SVPÂ of Growth. Over the last 15 years, Maddy has built her expertise and reputation in small-business communications, lead conversion, email marketing, partnerships, and SEO.
Sales playbooks are essential tools that help sales teams close deals faster and more efficiently. Learn more about sales playbooks and access a free template and examples to get started.
Operating expenses are a key component of a company’s balance sheet. Learn the operating expenses formula and ways to reduce these expenses with our guide.
Learn the difference between inbound vs. outbound marketing, along with the benefits and challenges so you can use these strategies to generate more brand awareness.
Learn everything you need to know about client communication, its importance, and 10 ways to master the craft so you can build a loyal client base and run a successful business.