Maddy Martin

Maddy Martin is Smith.ai's SVP of Growth. Over the last 15 years, Maddy has built her expertise and reputation in small-business communications, lead conversion, email marketing, partnerships, and SEO.

Articles by Maddy Martin

The Ultimate Guide To Successful Startup Scaling

March 7, 2023
The Ultimate Guide To Successful Startup Scaling
Check out our ultimate guide to startup scaling for some of the best tips and strategies on how to move your startup to the next stage.
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What is a Sales Playbook? + Free Template

February 22, 2023
What is a Sales Playbook? + Free Template
Sales playbooks are essential tools that help sales teams close deals faster and more efficiently. Learn more about sales playbooks and access a free template and examples to get started.
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Operating Expenses Formula: How To Calculate and Reduce Expenses

February 22, 2023
Operating Expenses Formula: How To Calculate and Reduce Expenses
Operating expenses are a key component of a company’s balance sheet. Learn the operating expenses formula and ways to reduce these expenses with our guide.
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What Is a VoIP Phone System: How IP Communications Can Benefit Your Business

February 21, 2023
What Is a VoIP Phone System: How IP Communications Can Benefit Your Business
VoIP is changing the way businesses communicate. Learn the basics of what a VoIP phone system is, and the benefits it can bring to your organization.
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Sales Development Representative (SDR): Definition and SDR-as-a-Service

February 21, 2023
Sales Development Representative (SDR): Definition and SDR-as-a-Service
Learn all you need to know about SDR sales, including what SDR-as-a-Service is and how it can benefit the growth and success of your business.
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The Differences Between Inbound vs. Outbound Marketing

February 15, 2023
The Differences Between Inbound vs. Outbound Marketing
Learn the difference between inbound vs. outbound marketing, along with the benefits and challenges so you can use these strategies to generate more brand awareness.
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10 Effective Ways To Follow Up on Leads

February 15, 2023
10 Effective Ways To Follow Up on Leads
The success of your conversion strategy depends on you following up on your leads. Use these tips to help you craft an effective follow up strategy.
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What Is Sales Outsourcing? How To Decide if Outsourcing Is Right for You

February 15, 2023
What Is Sales Outsourcing? How To Decide if Outsourcing Is Right for You
What is sales outsourcing? Learn how using third-party sales service providers can help support your team during the sales process.
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Client Communication: 10 Ways to Master the Craft

February 10, 2023
Client Communication: 10 Ways to Master the Craft
Learn everything you need to know about client communication, its importance, and 10 ways to master the craft so you can build a loyal client base and run a successful business.
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How Much Does an Answering Service Cost?

January 24, 2023
How Much Does an Answering Service Cost?
We’ve broken down the average cost of a live answering service, the many pricing structures to choose from, and what factors can alter the price.
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