Maddy Martin is Smith.ai's SVPÂ of Growth. Over the last 15 years, Maddy has built her expertise and reputation in small-business communications, lead conversion, email marketing, partnerships, and SEO.
A customer journey map visually represents a customer's complete experience with a product, service, or brand. Learn to create, apply, and optimize it for better customer experiences.
Discover the critical difference between lead vs. prospect and why it matters. Unlock effective strategies to convert more leads into prospects and drive sales success.
Learn the key components and steps to build a compelling messaging strategy that connects, engages, and inspires your audience in this comprehensive guide.
When setting up your sales strategy, weigh inbound vs. outbound sales. In inbound sales, leads come to you, while in outbound sales, you reach out to potential leads.
Customer retention rate is the percentage of customers a business is able to retain over a certain period of time. Learn how to calculate and improve your rate.
Explore the art of writing a sales voicemail script that grabs your prospect's attention and persuades them to take action, along with 10 examples and best practices.
These 18 best apps for tracking sales offer a range of features to help you manage your sales pipeline, track your progress, and improve your sales performance.
Implement Smith.ai’s five steps for optimizing each stage of your business’s digital marketing funnel to bring in targeted leads and nurture them throughout their journey.
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