Maddy Martin

Maddy Martin is Smith.ai's SVP of Growth. Over the last 15 years, Maddy has built her expertise and reputation in small-business communications, lead conversion, email marketing, partnerships, and SEO.

Articles by Maddy Martin

AI Lead Generation: 15 Best Practices

November 28, 2023

Our 15 best practices for using AI in lead generation include automating tasks, conducting market research, and ranking leads to promote business growth.

How Do Chatbots Qualify Leads + Support Sales Teams?

November 21, 2023

Chatbots qualify leads by asking predefined questions, capturing important contact information, and engaging in natural conversations.

What Is Customer Experience Automation (CXA)? Benefits + Use Cases

November 21, 2023

Customer experience automation (CXA) allows businesses to automate aspects of the customer journey to improve and streamline interactions.

21 Impactful Sales Strategies + How To Create Your Own [Free Template]

November 21, 2023

Learn 21 powerful sales strategies your team can implement to convert more leads and increase sales.

Conversation Analytics: Definition, Benefits, and How To Use It to Your Advantage

November 16, 2023

Conversation analytics uses AI to analyze conversations and interactions to help improve the customer experience.

Large Language Models (LLMs): Definition, Examples, and Benefits

November 3, 2023

A large language model (LLM) uses artificial intelligence to perform natural language processing tasks. Learn how you can utilize this AI tool.

The Gap Selling Formula: Supercharge Your Sales Strategy

November 3, 2023

Gap selling is a sales approach that identifies where a customer is versus where they want to be and how to present your product as their solution.

AI-Based Call Centers Transform Small Businesses

October 13, 2023

Discover how AI-based call centers support lead generation for small business owners. Learn about features, benefits, and real examples.

What Is Conversational AI? Benefits + Examples

October 10, 2023

Conversational AI is a form of machine learning software that imitates human conversation to naturally answer and solve customer inquiries.

What Is Interactive Voice Response (IVR)?

October 6, 2023

Interactive voice response (IVR) is a call answering system that allows businesses to route callers, provide information, or answer caller questions without a live agent.

Maddy Martin

AI Lead Generation: 15 Best Practices

How Do Chatbots Qualify Leads + Support Sales Teams?

What Is Customer Experience Automation (CXA)? Benefits + Use Cases

21 Impactful Sales Strategies + How To Create Your Own [Free Template]

Conversation Analytics: Definition, Benefits, and How To Use It to Your Advantage

Large Language Models (LLMs): Definition, Examples, and Benefits

The Gap Selling Formula: Supercharge Your Sales Strategy

AI-Based Call Centers Transform Small Businesses

What Is Conversational AI? Benefits + Examples

What Is Interactive Voice Response (IVR)?

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