Alex Ryan

Alex Ryan is Smith.ai's Paid Acquisition Manager. Alex has been working in paid media for the past eight years and specializes in lead and demand generation.

Articles by Alex Ryan

How to Run LinkedIn Conversation Ads for Lead Generation — The Complete Guide (Plus, How to Automate & Outsource Follow-Up)

September 15, 2022
How to Run LinkedIn Conversation Ads for Lead Generation — The Complete Guide (Plus, How to Automate & Outsource Follow-Up)
Nearly half of the world is on social media, including your future clients. And if you want to connect with them, you should be, too. LinkedIn is one of the best social media platforms your business could use to find those clients. With over 700 million work-minded members, your business is bound to get a bite if you cast a line. However, there is a catch (no pun intended): Your business will compete with over 55 million other companies hoping to attract leads on LinkedIn. So to make it easy for leads to discover your business, you should consider creating and running ads.
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How to Run Facebook Ads for Lead Generation — The Complete Guide (Plus, 12 Tips for Sales Funnel Automation)

June 16, 2022
How to Run Facebook Ads for Lead Generation — The Complete Guide (Plus, 12 Tips for Sales Funnel Automation)
This comprehensive guide will break down everything you need to know about running Facebook ads for lead generation. Smith.ai’s Paid Acquisition Manager, Alex Ryan, is here to help. Having spent nearly a decade in paid media and a majority of her career in digital marketing agencies, Alex is a certifiable expert in her field. She specializes in demand generation and lead generation, with a heavy focus on paid social media ads across various platforms. Alex contributed her expertise to developing this in-depth guide to walk you through how to use the combined power of outsourced sales teams, like Smith.ai’s, and automation software, like Zapier, to more effectively engage Facebook leads.
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5 Key Takeaways from the 2022 Call Analytics Platforms: A Marketers Guide

February 17, 2022
5 Key Takeaways from the 2022 Call Analytics Platforms: A Marketers Guide
The 2022 version of the Call Analytics Platforms Guide is here! Even better news – we read it (that’s right, all 42 pages), and summarized 5 of our favorite takeaways to share and learn from.
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5 Key Takeaways from the Call Analytics Platforms: A Marketers Guide Copy

February 17, 2022
5 Key Takeaways from the Call Analytics Platforms: A Marketers Guide Copy
The Call Analytics Platforms Guide is here! Even better news – we read it (that’s right, all 42 pages), and summarized 5 of our favorite takeaways to share and learn from.
Read more