Samir Sampat

Performance tracking is an integral part of any salesperson’s career. And yet, several companies find a way to drop the ball somehow, tracking the wrong elements or perhaps not tracking much at all. Worse yet, some businesses invest in all the right tools and then never actually follow up by reading the reports or checking the metrics they’ve been monitoring. In any case, it's time to make a change and pay attention to what matters.

Salespeople are an asset to any business, but only when the time is right and the need is there. Thanks to technology, companies today have a lot more options when it comes to getting help. If you’re considering hiring your first sales employee, you might want to do your homework first. Here are 20 statistics that will change the way you think about hiring your first employee, and probably the rest that come after that, too.

Outsourcing is changing the way that businesses get things done. Companies today don’t even have to handle their own selling if they don’t want to, or perhaps just don’t have the time and resources. Outsourcing allows you to get a full team of sales agents with a custom solution to develop your sales and increase your business growth. Plus, it gives you that at a fraction of the cost of hiring a sales team as part of your company.

Call centers are not all created equally. These facilities are set up by different companies to field and make calls related to sales, support, and other issues. At one point or another, your business may realize that it needs more phone support than you can provide on your own. If this is the case, a call center could be an option. However, you’ll want to make sure that you find the best one for your needs.

Metrics are a critical part of business. Tracking calls is one way to measure the success of various marketing campaigns. Of course, there’s a lot more you can do with call tracking when you use it properly. The first thing that you need to do is to learn more about call tracking software and how you can use it to get more out of your phone sales efforts.

Although it’s not new, the way outsourcing is used to help companies has changed over the years. Sales outsourcing is all about improving your sales by leveraging the resources that you have. Of course, you do have to make sure that you can afford them in the first place.

Lead generation and prospecting is often the most challenging part of business for several businesses and sales professionals. Fortunately, there is a wealth of knowledge out there today to assist you in finding the best leads for your business. You don’t have to read a 10,000-word eBook on lead gen (although it might not hurt if you do). You can learn a lot just by taking a few notes from what others are doing.

Marketing is a critical part of every business strategy. Of course, the marketing umbrella itself also includes several different areas of focus that will need their own strategies to create a dynamic, robust total marketing solution for your business. Understanding the different types of marketing is absolutely relevant for your sales team—just because they’re sales agents doesn’t mean they shouldn’t understand the marketing strategy that is responsible for bringing leads their way.

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Despite what you’ve read, heard, or seen, cold calling is not dead. Today’s business still has a lot to gain from the cold sales call when it is properly executed. The first part of that comes in finding the best scripts for your team to follow. Cold calls can be tricky because they need to strike a delicate balance between generating interest and not being too pushy. Fortunately, when you do it right, the chill will wear off much sooner and you’ll lose fewer leads along the way.