Blog: Business Education

The competition in the landscaping industry is fierce. If you’re tired of being undercut by the other guy, you are going to have to get creative with promoting sales. Fortunately, the Internet makes that easier than you might realize. Promotions are all about catering to the audience, and in the world of landscaping and gardening, that’s often relying heavily on local optimization and visibility efforts.

If you’re in the marketing industry, you probably think you’ve got a pretty good understanding of how to promote your business. Unfortunately, so do the dozens upon hundreds of other marketing agencies in our global economy—you’ve got to know how to go above and beyond to stand out. Fortunately, the Internet has also created a lot of resources to help you outpace the competition that you’re facing.

In today’s staffing and recruiting industry, the competition is fiercer than ever. The Internet has opened up a lot of opportunities for people, but it has also opened up a whole new world of competition and potential obstacles that you’ll have to overcome. Promoting your staffing or recruiting firm doesn’t have to be a challenge, though. If you get creative and get inspired, you’ll find plenty of ways to build your brand reputation and make sure that your agency is as visible as it can be.

With sales going through changes, adaptability will keep your sales team current. To help boost sales, start with the inbound vs. outbound approach to selling.

In the business of wedding planning, promotion is everything. Whether you’re a solo planner or a larger company, you can’t rely on organic traffic and hope that people “just happen to find you” when they need your services. Sales promotions and marketing are a must, but the good news is that when you do it right, you can find plenty of creative and unique solutions to help beat out today’s ever-increasing competition.

Growing your law firm can be a difficult undertaking. The Internet has made some things easier for business, but it has also created increased competition for resources and success. An online presence is a must for the modern law firm. Moreover, when you do it well, you can use marketing and promotions to drive impressive growth for your firm.

In the world of small business, the sales cycle seems even more challenging because you’re trying to keep up with those who have more resources and bigger budgets. However, if you take the time to come up with an effective sales strategy, regardless of the size of your SMB, you’ll be able to streamline deals and shorten the cycle so that you can make more deals and spend less time on each one.

When it comes to selling, the audience will always have a connection to which types of solutions you implement and what resources you can use to effectively close deals. If your primary audience is the entrepreneurial market, it’s a whole different approach for you than for those selling to enterprise organizations and major international corporations. By taking the time to learn the best way to approach your cold leads based on business size, you’ll be able to tailor a campaign that makes everyone feel like you’ve reached out to them personally.

The digital age has ushered in many new sales technologies and techniques. For some, that might make it seem like phone sales are a thing of the past. That’s very far from the truth. Sales calls can still be incredibly effective, but you’ll need to know the right tactics to employ. We’ve aggregated seven of the best phone sales tactics according to veterans in the sales industry.