Blog: Business Education

The competition is fierce in the managed services and IT industries today. Nonetheless, there are still services and firms out there that are building their entire business growth on the foundation of referrals. While you can get a lot from referrals (and even more if you incentivize them, see our tip below), it’s not the only way to grow your business.

You might not think that promotions are a big deal for your veterinary clinic, but when your client base is getting low and stagnant, you will have to do something to drum up new business. Unless you’re fortunate enough to be busier than you can handle, which is rare, there is a lot that you can gain from employing some promotional marketing efforts. Plus, you don’t have to do a lot of work to make a big impact if you know what you’re doing.

In the business of creatives, self-promotion is almost as much an art as the art form itself—in this case, we’re talking about photographers and how they can better market their business to attract the right audience. Fortunately, there are a lot of great ideas out there today to help you build your brand and promote your business, no matter what your goals might be for growth.

Today, there are a lot more resources that can help you promote your business without actively pitching or selling anything. By being prepared and making sure that you’ve got everything in place, you’ll be able to generate a lot more interest than you would otherwise. The Internet is a great resource because it gives you access to a much bigger audience. However, it also gives you much more competition. Ready to fight back? Here are some ideas to help you get started on better promotions.

Learn more about the importance of data analytics in your marketing strategy for your business.

With enterprise corporations like Progressive, Allstate, and Geico creating some of the most unique and creative marketing efforts to date, it’s only natural that other insurers will want to keep up. If you’re in the insurance business, you can take inspiration from these and other promotional ideas to help build your business and increase your client base.

Property management might not be the first place you think of running sales, but promotions are always a must. In the ever-growing competition among property managers and various property management organizations, it’s getting increasingly difficult to stand out and showcase your properties to generate interest. Fortunately, as much as the Internet has increased the competition, it has also increased the ways that you can promote your business and help it grow.

One way to better qualify leads is with BANT, a proven method of screening leads that allows you to use your time (and your potential customers’ time) efficiently.

Financial planning firms have a lot of options for drumming up business, depending on the type of clients they want and the budget that they’ve got to work with. Organic traffic is great, but what happens when you want to grow a little faster? Here are some great ideas to help you develop more business and grow your financial planning firm, regardless of the resources that you have available.