Maddy Martin

Maddy Martin is Smith.ai's SVP of Growth. Over the last 15 years, Maddy has built her expertise and reputation in small-business communications, lead conversion, email marketing, partnerships, and SEO.

Articles by Maddy Martin

Call Scripting: What It Is + How To Do It Right

March 18, 2024

Call scripting uses pre-established talking points to guide agents through phone conversations with customers. Learn how to create a winning script.

10 Best Google Voice Alternatives for 2024

March 18, 2024

Discover the top 10 Google Voice alternatives for 2024. Learn their benefits and drawbacks, and find the perfect fit for your business communication needs.

Virtual Call Centers: Everything You Need to Know for 2024

March 7, 2024

Discover the ins and outs of virtual call centers (VCC), including what they are and whether your business could benefit from one.

What Is a Call Flow + Why Is It Important?

March 4, 2024

A call flow is a prompted roadmap that helps virtual receptionists and call center agents understand where a conversation should go.

Intelligent Call Routing: What It Is + How To Leverage It

March 4, 2024

Learn how your team can implement an AI-powered intelligent call routing system to help transfer incoming calls to the appropriate agents or departments.

9 Phone Tree Templates + How To Build Your Own

March 4, 2024

Download our free customizable phone tree templates for your small business to streamline incoming calls and optimize customer experience.

Sales AI: How Artificial Intelligence Is Reshaping the Future of Selling

January 24, 2024

Using AI in sales processes can enhance efficiency and overall performance. Learn how you can utilize AI in sales.

Mastering the Sales Follow-Up: 10 Tips and Templates for Success

January 24, 2024

Learn everything you need to know about sales follow-up success, including tips and templates for 10 common scenarios where a follow-up is necessary.

AI Lead Generation: 15 Best Practices

November 28, 2023

Our 15 best practices for using AI in lead generation include automating tasks, conducting market research, and ranking leads to promote business growth.

21 Impactful Sales Strategies + How To Create Your Own [Free Template]

November 21, 2023

Learn 21 powerful sales strategies your team can implement to convert more leads and increase sales.